Tracking indicates that Jewish sales of Three Testaments are largely academic so far, representing about 10 % of total sales. Muslim sales (about 30% of total sales) are mixed in this regard, and Christian sales (at 60% of the total) appear lay driven. Christian academics are presenting 3T as a scholarly text, which it is, but Christian laypeople appear to have adopted the view that 3T is also readable at a “National Geographic” level.